Thursday, September 20, 2007

Brilliant Marketing Today, Changing Lives

Actively marketing the wellness industry is an idea whose time has come. Herbalife has done it brilliantly.

"You can have brilliant ideas, but if you can´t get them across, your ideas won´t get you anywhere" (Lee Iacocca). Herbalife is the realization of a dream; moreover, implementation of this great idea is actually taking persons up the marketing ladder, which translates to extra income for part-timers or incredible career income for full-time distributors.

For example, consider Leroy James, "World Team" member, who was among the top twenty-five (25) Jamaican distributors in August 2007. Leroy, twenty-one (21), meets his own living expenses (room, board and incidentals) while attending the University of the West Indies (UWI) as an undergraduate student through his Herbalife business.

"I like Herbalife because of the freedom that comes being my own boss. My part-time income is more than many full-time workers. I get to choose the people I work with and where and when I work, moving between two cities, my home base in Montego Bay and Kingston where I go to school. I get to travel without asking for time off; and, I earn while on vacation. Best of all, the possibility exists for exponential growth in my income."



There are many more incredible stories from persons from all walks of life: higglers (street market vendors), beauticians, auto-mechanics, professors and physicians. You just have to hear some of them in person to believe....

"Ideas are like children; they must crawl before they can walk, and walk before they can run." -- Denis Waitley

Herbalife "crawled" in its first year (1980), selling its Formula Nutritional Shake Mix product out of the trunk of the founder's car; gross retail sales totalled US$2 million. The top annual bonus check in 1984 for the leading distributor was only US$125,000.

Herbalife "walked" briskly by 1985; collectively, distributors sold US$500 million of products. By year 2000, Herbalife was up and "running" by all accounts when its founder Mark Hughes died. [Net sales for the 2000 first quarter (after distributor allowances) increased 7.8 percent to $244 million from $226 million in the same quarter 1999.]

As Salon writer commented in a June 2000 article about the reason for the company's success, "Creating a high-profile brand seems to have been the key. For the few remaining humans who don't know, Herbalife sells health and dietary supplements primarily through distributors who pitch their friends and neighbors, much in the same way Mary Kay sells cosmetics."

"But unlike Amway, the privately held titan in the field commonly known as multilevel marketing, Herbalife is accountable to shareholders and had a highly recognizable figure at its helm. 'The growth of the sales force was cultic,' says William Crookston, a professor of entrepreneurship at the University of Southern California's Marshall School of Business Administration. 'It became very charismatic and grew very quickly.'" (Alec Foege, Salon.com)

Well, Herbalife is no cult; it's a movement that can be called revolutionary in an era of bulging waistlines and increasing health care costs. Herbalife has effectively helped persons with weight management; moreover, persons with various health challenges consume our cellular nutrition program as well as the targeted nutritional supplements from Herbalife that have helped the body heal itself!

The Salon.com writer continued to analyze Herbalife's business strategy: "As the Internet emerged, ... Web customers could go to the company's new site, enter their distributor's PIN number and make purchases on their own. Unleashed by the Web, Herbalife quickly developed a foolproof way to track commissions and reduce advertising costs. The company's online selling method has other benefits: Since buyers have the option to pay distributors directly, it provides an online buying experience for customers afraid to release their credit card information over the Web. Herbalife also instituted a fairly innovative program of customer-service chat rooms, post-sales service and sales follow-up.

"In the wake of its founder's death, Herbalife remains something of a Web success story. 'This company is very advanced in its use of electronic commerce,' says professor Crookston. 'They recognized that, even on the Internet, you're not going to get rid of human contact,' explains Crookston."

Now Herbalife is "sprinting" like Asafa Powell, the 100m world record holder; the company sold products valued at US$3 billion last year (2006). In fact, its surplus overflows; more than five (5) top distributors earned an annual bonus over US$1 million as a reward for their 2006 production volumes.

Michael O. Johnson, Herbalife CEO, was recently interviewed by Jim Kramer on his TV show "Mad Money." Kramer said that Herbalife (HLF) is "one of the best buybacks on the New York Stock Exchange." Speaking directly into the TV camera, he said, "Shouldn't you be willing to pay a huge price for this stock?" This six (6) minute video clip is worth watching. You may scroll up to the video link just above this blog entry or copy the following address to your browser window, http://www.cnbc.com/id/15840232?video=502140096&play=1 at your convenience.

Herbalife Jamaica is the brighest star; Jamaica has the #1 retention rate among the sixty-five (65) countries distributing Herbalife products.

Interested in changing your life or improving your well-being? Come to the next Success Training Seminar to learn how....

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