Saturday, December 8, 2007

Power of Direct Sales, HLF rated "Buy"; Herbalife CFO to Participate in California Dreaming Conference Dec 11, 2007

Review an online article produced by the Associated Press about the direct sales industry as well as a news release from Herbalife Ltd.; the company will participate in Wedbush Morgan California Dreamin' Conference (see details below).

Dec. 7, 2007, 11:08AM
Sector Snap: Direct-Selling Companies
© 2007 The Associated Press
http://www.chron.com/disp/story.mpl/ap/fn/5360412.html

NEW YORK — A Jefferies & Co. analyst said Friday companies that use a direct selling business model may become better investments next year since they can infiltrate new markets full of shoppers with disposable incomes.

Analyst Douglas M. Lane said in a note to investors that growth at the companies "should pick up given the attractiveness of the model in penetrating newer markets that are underdeveloped but have sharply rising disposable incomes."

In these companies' selling models, individuals distribute products by demonstrating them in prospective buyers' homes or by holding product "parties" - a method popularized by Tupperware Brands Corp.

Some also pay employees through a multi-level marketing plan in which employees' pay is based on their own sales plus the sales of employees they recruited to join the company.

Lane said since direct selling companies don't require as much infrastructure to enter a new market, they should be able to grow rapidly in under-developed emerging markets like China, Russia, Eastern Europe, India and Indonesia.

China, in particular, he said, represents an opportunity for such companies to grow, despite regulations against multi-level marketing. Some companies, including personal care product maker Nu Skin Enterprises Inc. and vitamin company Herbalife Ltd. have been granted licenses to do business there.

"We have heard estimates that direct selling companies doing business in China would make it an approximately $5 billion market, which would make China the sixth-largest direct selling market in the world," he said.

Lane initiated coverage on both of the companies Friday. He gave Nu Skin stock a "Neutral" rating.... Lane rated shares of Herbalife a "Buy" and said the company is "poised for continued strong revenue growth."

----
HERBALIFE LTD has added a news release to its Investor Relations website.

Title: Herbalife Ltd. to Participate in Wedbush Morgan California Dreamin' Conference
Date: 12/7/2007 12:00:00 PM

For a complete listing of our news releases, please click here


LOS ANGELES--(BUSINESS WIRE)--Dec. 7, 2007--Herbalife Ltd.
(NYSE:HLF) Chief Financial Officer Rich Goudis will participate in the
8th Annual Wedbush Morgan California Dreamin' Conference December
11-12, 2007 at The Fairmont Miramar hotel in Santa Monica, Calif.
Goudis will present on Tuesday, December 11, at 8:45 a.m. PST. The
presentation will be webcast in the Investor Relations section of
Herbalife's Web site at www.Herbalife.com.

About Herbalife
Herbalife is a global network marketing company that sells
weight-management, nutritional supplements and personal care products
intended to support a healthy lifestyle. Herbalife products are sold
in 65 countries through a network of 1.7 million independent
distributors. The company supports the Herbalife Family Foundation and
its Casa Herbalife program to bring good nutrition to children. Please
visit Herbalife Investor Relations for additional information.

CONTACT: Herbalife Ltd.
Media:
George Fischer
Sr. Director, Worldwide Corp. Comm.
310-410-9600 ext. 32649
or
Investors:
Erin Gehan
Sr. Director Investor Relations
310-410-9600 ext. 32862

SOURCE: Herbalife Ltd.

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